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I'm driven by a commitment to help small businesses see real results from their investment in marketing and not rely on unpredictable word of mouth.
I'm a brand, marketing, digital and business development consultant with over 20 years' international experience in a range of industries in businesses large and small. These include global brands such as Mastercard, Vodafone and Goldmans Sachs.
I now offer a marketing management service, with a focus on brilliant basics, to help small to medium sized businesses achieve meaningful results from marketing and business development.
I'm a Fellow of the Royal Society of Arts, a member of the Non Executive Director's Association and a guest lecturer on digital marketing at the Universities of Bournemouth and Greenwich.
I am lucky to have over 14,000 followers on LinkedIn, where I run a successful group with over 11,000 members.
PARELA is my proven smart marketing system based on the chronological steps of customer engagement.
It forms the basis for one-to-one or group workshops, over video meetings which are recorded and shared.
It also serves as the basis for the marketing management service I provide.
“Mark, I came out of your session much more educated about the service I want to provide, who my customers are, how we are going to find each other, and what my brand and brand essence is … and lots more. Thank you!”
(Vera Walker - VW Interiors)
“Mark is a very experienced consultative marketer and a joy to work with. We got many new and often unusual ideas for lead generation which proved very successful and opened many doors. ”
(Konstanze Just - Marketing Director)
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