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My team and I can help you focus on brilliant basics and achieve the best possible return on your investment in marketing.
Start ups and small businesses fail at an alarming rate and for 4 main reasons. One of them is "marketing mishaps", along with a lack of business planning, capital and management experience.
The Federation of Small Businesses advises SMEs to reinvest 10-20% of their annual revenues in marketing (excluding salaries) to replace lost customers and grow their business.
However, this is rarely achievable for small businesses, so they often rely instead on unpredictable word of mouth for a steady flow of new business. And that's risky.
The average annual salary of a good marketing manager is £35k.
For many small businesses, employing a dedicated and full-time marketer simply can't be justified or afforded.
So, the role is often taken on by an intern, the office manager or an executive assistant. Sadly, they rarely have the skills or experience required to avoid those "marketing mishaps".
Outsourcing provides the expertise and experience only when you need it and at a fraction of the cost. From as little as £250/m
PARELA Marketing Management is based on a proven marketing and business development system for small businesses. It's focused on achieving and sustaining "brilliant basics".
PARELA is the brainchild of Mark Walmsley, a brand, digital and marketing expert with over 20 years' experience helping large and small businesses survive and thrive.
"I have worked with global organisations and numerous small businesses to help them focus on doing the basics brilliantly and on what works best for their business."
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